Create audience insight intelligently
Understand your audience's personality, values, motivations, and behavioural patterns through comprehensive psychological profiling.
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Explore comprehensive audience insights and discover how to create more effective marketing campaigns.
People's enduring personality patterns across the five major traits (from the Big Five model by Costa & McCrae), showing how they typically think, feel, and behave.
The deeper principles that guide this audience's behaviours, based on Schwartz's Universal Values framework.
The psychological drives that push this audience into action, drawing on the Evolved Human Motives model.
What You Get
Comprehensive audience insights powered by psychological research
Personality Profiling
Get comprehensive OCEAN personality traits, values, and motives analysis to understand how your audience thinks, feels, and makes decisions.
Identity & Stories
Discover which archetypes and narrative patterns resonate with your audience, revealing the stories and identities they connect with most.
Preferences & Behaviour
Understand emotional responses, content format preferences, art styles, moral foundations, and political attitudes that influence your audience.
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Premium Features Include:
Advertisement Preferences Analysis
Discover which ad styles, tones, and creative executions resonate most with your audience
Advanced Nudges Effectiveness Analysis
Understand which behavioural science principles work best with your customers
Content Format Engagement Analysis
Learn which media formats your audience prefers to consume
Brand Characteristics Deep Dive
Understand the brand personality traits that matter most to your audience
AI-Generated Marketing Insights
Get personalised recommendations for tone of voice, aesthetics, and persuasion strategies
Ready-to-Use Advertising Copy
Receive personalised AI-generated ad copy examples tailored to your audience
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