Create research-backed psychological profiles of your target audience
How It Works
Describe your target audience, and Audience IQ will generate a research-based psychological profile - predicting things like personality, values, and motivations - along with actionable marketing insights tailored to your segment.
You describe your audience
Enter a brand or product name and select the demographics, life events, and interest signals that best describe the audience you care about.
We match the criteria to real-world data
Behind the scenes, Audience IQ finds people in a large, anonymised survey dataset who match those characteristics in real-world data.
We build a psychological profile
We aggregate the responses into a multi-dimensional profile of personality traits, values, motivations, narratives, and media preferences for that audience.
You get a ready-to-use report
You receive a bespoke report with narrative summary, recommended tone of voice, visual direction, persuasion strategy, and example ad copy you can plug into briefs and campaigns.
See Example Insights in Action
See how a report can help you understand and target your audience more effectively.
People's enduring personality patterns across the five major traits (from the Big Five model by Costa & McCrae), showing how they typically think, feel, and behave.
The deeper principles that guide this audience's behaviours, based on Schwartz's Universal Values framework.
The psychological drives that push this audience into action, drawing on the Evolved Human Motives model.
Key Features
Comprehensive audience insights powered by large-scale survey data, psychological models, and human-centred AI for marketeers.
Personality Profiling
Get comprehensive OCEAN personality traits, values, and motives analysis to understand how your audience thinks, feels, and makes decisions.
Identity & Stories
Discover which archetypes and narrative patterns resonate with your audience, revealing the stories and identities they connect with most.
Preferences & Behaviour
Understand emotional responses, content format preferences, art styles, moral foundations, and political attitudes that influence your audience.
Ways Teams Use Our Reports
Start with a segment you care about and use the report to guide creative, copy, and strategy.
Pre-campaign planning
Deepen your understanding of a new or existing target audience before launching a campaign, so briefs, messages, and creative territories are grounded in how they actually think and decide.
Deep dives on existing segments
Generate separate reports for different audience segments (e.g. loyal customers, trialists, high-value prospects) to tailor offers and creative to each group.
Concept and proposition development
Explore new audiences you'd like to win, understand what motivates them, and shape product or proposition ideas that align with their values and decision-making style.
Better briefs and AI prompts
Use the report as a structured brief for agencies or as input to your own AI tools when generating copy, creative ideas, and journeys for that segment.
Choose Your Plan
Select the plan that works best for your needs
Ready to Get Started?
Create your first audience insight report today
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